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SDA seeking to reach wider audience

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Adventist Radio unveils upgrades

THE Seventh Day Adventists (SDA) yesterday unveiled its newly completed $2.9 million project consisting of infrastructure upgrades and additional antenna installation at the Adventist World Radio KSDA Shortwave in Agat.

SDA leaders said the facility upgrades will allow the Agat station to improve broadcasting for the existing audience and to reach wider areas in Asia through simultaneous feeds from five different channels.

“We are celebrating the installation of our fifth antenna, which is a massive forward to provide at least 20 to 25 percent more efficiency,” said Ted Wilson, president of the General Conference of Seventh Day Adventists.

Wilson – along with other key leaders of the church – is on Guam to grace the project celebration.

The station currently broadcasts to most countries in Southeast and Central Asia.

Wilson said Adventist Radio programs are produced in 34 languages. “The programming varies from special programs on health, giving advice on raising families and caring for people, interpersonal relationships as well as religious and spiritual programs that help people to find real meaning in life,” he said.

Greg Scott, senior vice president of the Adventist World Radio, said the station produced 20,000 programs from 60 studios around the world.

The Agat station “is a unique place,” Wilson said, because it is the only radio facility owned and operated by Seventh Day Adventists. In other parts of the world, programs are being fed through the church’s partner stations and transmitter providers.

However, the Adventist World Radio hardly reaches an audience on Guam where the shortwave radio tuner is not an item common in local households. Some of its programs are broadcast by the local radio station 91.9 Joy FM.

Scott said the Adventist World Radio programs can be heard through podcast.

“All programs that we produce are automatically podcast. Last year, we had 300 million downloads of our audio files around the world,” Scott said. “We have 2 million podcast subscribers and every time we upload a new podcast, the program is automatically pushed into their account.”

Fastest growing

The Seventh Day Adventists, which is a Christian denomination, is dubbed as the fastest growing church with 17 million followers around the world.

On Guam, the church is known for its healthcare services at the Seventh-day Adventist Guam Clinic and healthy food served weekdays at Simply Food among numerous other ministries the local church operates to serve the community.

Pastor Dowell Chow said the church’s goal is to expand its following in Asia, which has the lowest population of Christians.

“Two thirds of the world’s population lives in Asia, so it is our priority to take the Christian perspectives to the people living in this region,” Chow said.

Islam is the largest religion in Asia with approximately 1.1 billion adherents, followed by Hinduism with 1 billion followers.

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