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GVB symposium for Chinese market

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THE Guam Visitors Bureau is preparing Guam’s business for an expected increase in visitors from China. This year, GVB will be hosting the China Outbound Travel Market Symposium on May 22.

“As we look to an increase in Chinese visitors to the island over the next couple of months and years, it is important to prepare our industry for that influx, and we are happy to offer this opportunity to our members and partners throughout Micronesia,” Bruce E. Kloppenburg, GVB chairman of the Greater China Marketing Committee, said in a news release.

According to GVB, in calendar year 2012, Chinese outbound departures totaled 83.18 million, representing a year-on-year growth of 18.41 percent. The number of outbound departures is expected to keep increasing at an average growth rate of over 10 percent in the next 10 years.

In addition, arrivals from China to Guam rose from 7,068 to 8,939, marking a significant increase of 26.5 percent compared to CY2011.

The symposium is a full-day event focused on how to maximize opportunities as the numbers of Chinese visitors increase.

The symposium will feature guest speakers who will provide an updated market overview; the changing expectations, wants and needs of the typical Chinese traveler; how to optimize sales through the right packaging; and business relationships in this new developing market.

The number of Chinese visitors to Guam is expected to increase if a China visa waiver program is approved for Guam.

Registration for the symposium is now ongoing. Ticket prices are $50 but will be raised to $75 on the day of the conference. Interested parties can register online at the GVB website.

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