To enforce compliance in Tumon
IN AN effort to address the issue of “illegal and unsightly vinyl banner signs” in the island’s tourist district, the Guam Visitors Bureau has released an advisory informing businesses that they will be enforcing signage compliance along Gov. Carlos Camacho Road and San Vitores Road – with the exception of Pleasure Island – in Tumon.
Growing complaints from residents, business owners and GVB members have prompted the agency to act upon the issue.
“These banners cheapen the image of Guam at a time when GVB is embarking upon a five-year strategic plan to raise the image of Guam and improve the image and quality of our visitor industry,” wrote GVB General Manager Joann Camacho in the advisory.
The advisory cites local law which states “no exterior signs shall be erected, displayed or maintained except those that indicate the name of a person or the type of business occupying the premises or the name of the building.
“Signs that display discounts, beer specials, brand names, promotions, liquor company names and other such information may be in violation of Guam law.”
GVB will be working with the Department of Public Works in the coming weeks to physically remove signs erected on government property.
Those in violation will initially be informed. However, if no action is taken, GVB will proceed to take down the signage at issue.
“Individuals and entities with signs located on private property that are not in compliance of the law will be subject to DPW enforcement action,” Camacho wrote, noting they intend to focus on the removal of vinyl banners.
