(GTA TeleGuam) – A national telecommunications industry association has presented two awards to GTA TeleGuam for its work on the company’s YellowBook directory for Guam and an image-building television ad using actual employees to promote the company.
The company received the Indy Awards Tuesday morning at OPASTCO’s 47th annual Summer Convention and Trade Show in Seattle.
OPASTCO, short for Organization for the Promotion and Advancement of Small Telecommunications Companies, every two years recognizes communications and marketing publications created for the rural telecommunications industry.
Because companies eligible for Indy Awards range in size from very small to the relatively large, competition is held among three divisions. GTA TeleGuam competed among other OPASTCO member companies in the largest division with more than 15,000 telephone lines in service.
“This recognition from a respected industry association is a tribute to the work of GTA TeleGuam employees, their passion and goodwill in the community,” said Rolando Certeza, executive vice president of sales and marketing for GTA TeleGuam. “It also reinforces the value of products for customers as well as the more favorable effects of positive ad campaigns versus negative competitor attacks.”
About GTA TeleGuam’s 2009 YellowBook directory, judges noted: “The bright, intense use of color throughout, such as in the thumb-cut tabs, and the cover photo were eye-catching and gave a welcome sense of energy.
“What the judges seemed to most appreciate was the use of the directory as being more than just a telephone directory.
Configuring the directory as a resource of community information for locals, while also including historical and cultural information for visitors to Guam, made this entry unique, and it likely is an approach that could be incorporated by directories published by fellow OPASTCO member companies.”
Until its privatization in January 2005, the government-owned phone company was legally restricted from offering a competitive YellowBook telephone directory on Guam.
GTA TeleGuam subsequently introduced a competitive yellow pages directory based on customer feedback indicating that other local directories were incomplete and ads were expensive.
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