Chrome Hearts, known for its leather products adorned with sterling silver hardware, buttons, and ornamental pieces, pioneered the look of suede inlay designs in connection with leather clothing and has earned a fashion niche in the upper fashion circles.
People who can be seen in Chrome Hearts fashions are entertainers like Cher, Billy Idol, Lenny Kravitz, Madonna, Sting, Christy Turlington, Gloria Estefan, Seal, Guns N' Roses, and Sharon Stone.
Chrome Hearts products are sold in only the most prestigious stores, such as Bergdorf Goodman of New York, Collette of Paris, and Browns of London as well as the Chrome Hearts boutiques in Hawaii, Las Vegas, New York City, Los Angeles, Malibu, Japan, Hong Kong, and Taipei.
However, several shops in Guam are allegedly selling and distributing counterfeited and pirated Chrome hearts products including Alma Shop in Tumon Market Place, Happy Happy Gift Shop, Hawaiian Silver in The Plaza, 925 Mine San Vitores Road, Ashinn Shiatsu Massage in Pacific Shopping Center, Garden Jewelry in The Grand Plaza Hotel, A+ Accessory Plus in Market Place, and Kawaii Gift Shop in Barrigada.
According to Chrome Hearts LLC's local counsel, Vincent Leon Guerrero, since 1991 Chrome Hearts products have generated retail sales of over $350 million.
Because of the popularity of the copyrighted products, the plaintiff stated that the defendants have manufactured and sold their counterfeited products infringing copies to various customers all over United States including Guam.
The Chrome Hearts makers complained that because of the copyright infringements, trademark infringements, and federal unfair competition, the company is losing several millions of dollars.
The plaintiff is suing shop owners like Jung, Woo Nam, Bong Sun Ahn, Young San Nicolas, Hung Bum Choi, Fen Shan Piao, and Une Joo Chung.
The company is asking the federal court to award several compensatory damages against the defendants to be determined during the litigation of the case.